Event master and purple cork client Andrea Lechner-Becker has written a book on B2B event sponsorship. It’s packed with tips, tricks and strategies to help you succeed in what is one of marketing’s most stressful disciplines.

Read Christie Satre’s takeaways following a best practice session on planning and hosting great virtual events.

It doesn’t get more exclusive or tasty than Dakota Shy. That’s why we’re thrilled to welcome the winery to the purple cork family.

To help you avoid common pitfalls, we've put together a list of 12 mistakes marketers often make when planning, executing, and following up after virtual events. From setting clear objectives to leveraging executive involvement, we cover everything you need to know to make your next virtual event a success.

This Earth Day, let's raise a glass to our partners who make sustainability a core part of their mission.

Learn how to define your strategy to ensure virtual event success.

Celebrate Women’s History Month with these five female-led businesses and purple cork tasting experiences.

New year, new trends! We’re taking the (wine) glass half full approach with a curated list of “in” experiences in 2023.

Bring highly coveted, cult wines to your virtual tasting events.

With thousands of events under our belt, we have learned a lot about what drives great engagement. And, we’re not afraid to admit that some successes came as a surprise.

Author and CEO Sangram Vajre joined Novel Sips to drink some Amista sparkling Syrah and talk about his third book, MOVE: The Four-Question Go-to-Market Framework

Virtual tasting events are a great way to forge strong relationships with prospects and customers. Learn our best practices around planning and executing these events.

Learn how a leading SaaS company uses purple cork to drive FOMO by bringing prospects together with an inspirational customer.

What happens when you bring together more than a dozen marketing leaders and a delicious bottle of SAMsARA Wine? Helpful advice, some commiserating and a newfound love for Chardonnay.

Sarah Falcon has seen her share of change since she joined Object Edge in 2019. Learn how her event strategy evolved in episode 16 of Sips with purple cork.

Episode 7 of Sips with purple cork

Danica Patrick and purple cork partner to bring Somnium to wine lovers

Chi-Chi Liang, the Chief Marketing Officer at Alloy, shares her formula for engaging customers in virtual wine events.

In Episode 2 of Sips with purple cork, Adam May, Sr. Manager, Marketing at Thomson Reuters shares his thoughts on how to create memorable virtual event experiences.

In Episode 3 of Sips with purple cork, Andrea Lechner-Becker, Head of Marketing at Toolio shares her secrets for doing more with less.