Uncorking Event Success
Tips and tricks on how to deliver memorable experiences
Novel Sips 2 with Sarah E. Brown and SAMsARA
What happens when you bring together more than a dozen marketing leaders and a delicious bottle of SAMsARA Wine? Helpful advice, some commiserating and a newfound love for Chardonnay.
Why 2022 was deemed a ‘no booth’ year for Object Edge
Sarah Falcon has seen her share of change since she joined Object Edge in 2019. Learn how her event strategy evolved in episode 16 of Sips with purple cork.
Why Setting Intentions is Critical for Gong’s Sr ABM Manager
Episode 7 of Sips with purple cork
Dare to Dream: New Partner Somnium Joins purple cork
Danica Patrick and purple cork partner to bring Somnium to wine lovers
How purple cork helps Alloy connect with customers
Chi-Chi Liang, the Chief Marketing Officer at Alloy, shares her formula for engaging customers in virtual wine events.
Thomson Reuters’ Adam May On Creating Memorable Event Experiences
In Episode 2 of Sips with purple cork, Adam May, Sr. Manager, Marketing at Thomson Reuters shares his thoughts on how to create memorable virtual event experiences.
Toolio’s Head of Marketing Andrea Lechner-Becker Shares Her Secrets for Doing More With Less
In Episode 3 of Sips with purple cork, Andrea Lechner-Becker, Head of Marketing at Toolio shares her secrets for doing more with less.
Creative Use Cases for Virtual Events
How leading marketers are leveraging virtual events to drive sales and build closer relationships with prospects and customers.
Kathleen Booth Shares What Drives Her Event Participation
In Episode 5 of Sips with purple cork, Kathleen Booth, SVP of Marketing at Tradeswell, shares her take on the events landscape and why webinars are dead.
Reflecting on purple cork’s pivot to B2B
Lessons learned from our Founder & CEO on pivoting purple cork from B2C to B2B.
How Qualified Closed $1 Million in Revenue With Virtual Wine Tastings
Qualified has perfected virtual tastings to achieve their business objectives.
Marketers Share Ideas Over a Blind purple cork Wine Tasting
Highlights from our recent marketing community event—what’s working in today’s rapidly evolving event landscape.
BigPanda’s Naomi Fuhrmann Shares Her Secret to Structuring a Successful Virtual Tasting Event
In Episode 6 of Sips with purple cork, Naomi Fuhrman, Global Field Marketing Manager at BigPanda, shares her secret to continued virtual event success.
Richelle Drucker on RDA’s winning formula for virtual events
Richelle Drucker at RDA shares her journey with virtual events and what she has learned along the way.
Introducing Bruliam Wines: Taste with Rockstar Female Winemaker Kerith Overstreet
Introducing our newest winery partner from our Sonoma County backyard, Bruliam Wines!
Oscar Garcia explains Okta’s new secret to closing deals
Watch Oscar Garcia, Account Executive at Okta, discuss the role that social virtual events play in accelerating sales deals.
Why Fun Virtual Events are a Key Pillar in Aprimo’s Marketing Strategy
To better understand the changing events landscape, we sat down with Dina Otero, Sr. Director, Demand Generation and Growth for Aprimo.
6 Ways to Drive Better Event Results Through Partnership with Sales
In this blog post, we share six ways to drive better event results through partnership with sales.
4 Email Templates to Drive Event Attendance
Four best practice invitations for driving virtual event registration and attendance.
5 Event Experiences to Help You Stand Apart in 2022
Before you settle for another ho-hum virtual networking event, check out these 5 event experiences that will help you stand apart as you kick-off 2022.